Sunday, 22 April 2012

Sophies games

The logo.


www.sophiesgames.com
'Thought provoking games'

A very loose brief required the logo to have some relation to thinking, wisdom, and possibly several layers of complexity within the concept.  The company name 'Sophie' has been influenced by greek philosophy in which the word 'sophia' means wisdom.  The idea above has been taken from the prolific use of endless / eternal knots throughout cultures over time.  These are used to symbolise wisdom through life alongside a great range of other meanings, as a result: layers!  The design initially grew from the Buddhist wisdom knot, sharp angles and straight edges.  Once the form was worked out the corners were softened bringing it closer to the look of a celtic knot.  Finally the gradients were added to help differentiate the two letters used in the logo's form, if you haven't already spotted them: S and G, Sophies Games.